Feel like bawling? Pay Rs 1k, and you won’t have to cry alone

It seems that Mumbai’s hustle culture has reached peak capitalism – emotional support now comes with a rate card. A man on a beach in Maximum City has gone viral for offering to listen to your problems. But, here’s the catch – the venting comes for a price, with the man offering to ‘cry with you’ for `1,000!Quite an ‘emotionally invested’ startup indeed!Armed with a handwritten sign and peak startup energy, Prithviraj Bohra has turned listening into a full-blown business model: ₹250 for light complaints, ₹500 for heavier emotional baggage, and ₹1,000 if you’d like him to cry with you. And yes, people are actually paying! Turns out, venting isn’t just therapeutic anymore, it’s scalable.Sadness might also need a subscription planThe internet, unsurprisingly, has its own feelings about this (free of cost). Some are calling it “genius” and the “next big startup,” while others see it as peak metro life — where even heartbreak now comes with a price tag and possibly a future subscription model. Meanwhile, friends everywhere are re-evaluating their life choices upon realising they’ve been offering unlimited emotional support for free all this time (snacks included).